How DataStackLogic Engineered a Multi-Channel Funnel System for a Fast-Moving DTC Brand
Anniemak is a direct-to-consumer brand that needed to move fast — launching sales funnels, landing pages, and marketing integrations across multiple platforms simultaneously. They brought in DataStackLogic to engineer the technical infrastructure connecting their marketing channels to their CRM and fulfillment systems, while building custom WordPress assets and high-converting funnel pages at startup speed.
The Challenge
Anniemak was running campaigns across ClickFunnels, Instapage, and WordPress — but nothing was connected. Leads captured on funnel pages weren't flowing into the CRM reliably, conversion data was scattered across platforms, and the WordPress site needed custom development that off-the-shelf themes couldn't deliver. They needed an engineer who could work across every platform in their stack and wire it all together.
What We Built
Custom WordPress Theme & Block Development
We converted PSD designs into fully custom Bootstrap-based WordPress themes and built custom Gutenberg blocks — giving Anniemak's content team the ability to publish branded pages without developer involvement while maintaining pixel-perfect design consistency.
Multi-Platform Funnel Engineering
We designed and built high-converting pages across ClickFunnels and Instapage, ensuring consistent branding and optimized user journeys across every entry point. Each funnel page was purpose-built for its traffic source — paid social, email, or search.
CRM & Data Integration
We integrated HubSpot via API for lead management and connected Konnective CRM for order and subscription tracking. We built Zapier webhook automations that pushed form submissions and purchase data directly into Microsoft Excel reporting spreadsheets — giving the team real-time visibility without logging into multiple platforms.
Infrastructure & DNS Management
We managed the WP Engine hosting environment and configured DNS entries across multiple domains and projects — ensuring fast load times, proper SSL, and clean domain routing for every funnel and landing page in the system.
"We were running funnels on three different platforms with nothing talking to each other. DataStackLogic came in and wired the whole thing together in weeks. Our lead data finally flows where it needs to go without anyone touching a spreadsheet."
Outcomes
- Three marketing platforms unified into one connected funnel system
- HubSpot + Konnective CRM integrations with automated, reliable data flow
- Sub-48-hour turnaround on new funnel and landing page builds
- 100% lead capture reliability across ClickFunnels, Instapage, and WordPress
- Zero manual data entry — Zapier automations push directly into reporting
Need Your Marketing Stack Connected?
Let's wire your funnels, CRMs, and reporting into one system that just works.
Book a Free Strategy Call